social media marketing jobs

07 Jan

"Welcome to social media marketing jobs"

Marketing managers (social media) use platforms such as Twitter, Facebook and LinkedIn to promote brands by posting promotional content and interacting with an existing customer base. Social media marketing managers can work ‘in house’ promoting their own organisation’s brands or they can work with clients at a marketing agency. | Typical employers of social media managers | Qualifications and training for social media managers | Key skills for social media managers

What does a social media manager do?

Social media marketing managers work to promote and strengthen an organisation’s brand(s) using social media platforms. There are a number of creative, analytical and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives, multimedia specialists and marketing managers/producers (digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. Related and alternate job titles include: social media manager, social media marketer, social media executive, social media assistant and social media intern.

"Qualifications and training required for social media Marketing Jobs "

There are routes into social media marketing roles for both university graduates and school leavers. Roles which require a degree will typically accept a degree in any subject. Some employers may indicate a preference towards graduates with degrees in a subject related to journalism, business, marketing or media. School leavers with GCSEs (or equivalent) can enter the industry through a social media apprenticeship or a more general marketing apprenticeship. Through an apprenticeship, school leavers will receive training in marketing, work towards qualifications and earn money at the same time. Work experience, organised informally or through a formal internship scheme, will certainly be helpful in finding graduate marketing opportunities. Employers may offer internship opportunities which will allow graduates to gain experience in using social media for marketing purposes. Before you apply for an internship that sounds too good to be true, make sure you are familiar with the law around unpaid internships. Know your rights. You may also be able to develop your knowledge and technical skills through a postgraduate or professional qualification offered by a professional body, such as the Chartered Institute of Marketing (CIM) or the Institute of Direct and Digital Marketing (IDM). For more information about these opportunities, read our advice on how training and professional development can benefit your graduate job hunt.

"Key skills for social media managers "

A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
Strong communication and presentation skills
Photo and video-editing experience
Organisational skills
Analytical ability
An ability to multitask, to work on a number of projects at once
Problem solving skills